01
Sentiment and Perception Monitoring
Brand positioning needs to be constantly reinforced. Monitor how your audience’s sentiment and associations with your brand are changing and evolving so that you can take the appropriate action and prevent your brand from operating its brand activity from a place of weakness.
02
Brand Acitivty Goal Setting
Brand goals should reflect the impact on the wider business while encouraging your activities to continuously evolve. We help you create goals that reflect value for the brand overall while maintaining the flexibility to explore new areas of brand growth and reach.
03
Brand Activity Measurement Framework Creation
Show the value of your branding efforts by establishing a measurement framework that actually contextualizes your branding efforts and goals. Establish a holistic framework that looks at quantitative metrics such as audience reach, potential views, and branded keyword search volumes along with a qualitative analysis that looks at shifts in sentiment, the quality of user engagement, new follower quality, and brand recall.
04
Stakeholder Brand Activity Monitoring and Reporting
We’ll help you craft your brand activity and performance reporting in a way that shows both the depth of your efforts and the underlying value they bring.
This process includes monitoring brand activity and performance throughout the reporting period to better help you identify the right data points and create the right narrative for your stakeholders.