Brand Audits

Identity scoring to determine if your internal formulation aligns with external perception. Identify if your brand identity aligns with your product or service offering. Audit to understand if brand identity is being represented within messaging effectively and is producing effective brand positioning for you.

Analyze your performance metrics to ascertain what they indicate about your overall brand resonance, audience associations as well as brand sentiment, etc. Leverage these insights to inform your brand and audience targeting strategies and make better use of your resources when doing so.

Determine if your messaging positions your brand identity effectively and what messaging refinements might better help you resonate with your audience. Undertake an audit of your entire content offering to ascertain if your messaging is consistently reinforcing the signals you desire.

Are you assets working as effectively as they can to drive brand awareness and consumer sentiment? Undertake a full review of your entire content offering in order to understand how it does and doesn't position your brand, communicate its message, and develop positive associations and sentiment. This review helps to concretize the latent signals your content and marketing assets are sending without your realizing and what opportunity might be present.

How are your competitors branding & positioning themselves? What strengths and weaknesses do they present? Isolate the gaps in your competitor's brand strategy and so as develop new ways to create greater market share.

A comparative analysis of channels where your competitors are focused and if said channel focus presents holes in their brand strategy that would enable you to take branded actions that capitalize on said gaps.

Relative to competitors does your messaging convey enough differentiation to resonate with potential consumers? Are your activities too centered on competitor reactions without creating enough unique identity and positioning? Evaluate your brand differentiation relative to the competition.