Unify is a consultancy that helps hone your brand strategy so you can capitalize on new possibilities.
Founded by Mordy Oberstein, who has worked with some of the world's largest brands, we help you focus your brand identity, positioning, messaging, asset creation, and overall marketing activities so that you can better resonate with your audience.
Our approach emphasizes developing meaning and connection with a mindset focused on brand growth. Leaving you in a position to seize more momentum and opportunity for your brand.
Unify Is a brand development that gives special attention to three things:
1 The depth of your identity
2 Your brand’s inertia
3 The possibilities available to you
Tap into your
inner brand
potential
Create the
momentum to drive new opportunity
How we work
Our approach to branding aims to produce the momentum that turns into opportunity. But it all starts at a much less "flashy" place: Getting your brand identity right. We start, not by looking and your competitors, your audience, or your assets and activity, but with you.
Everything starts with who you are
It’s a top-down effect. It impacts what you say, how you say it, when you say it, and how it’s all received.
Tapping into something meaningful, if not existential, is the backbone of all brand marketing. If you get this right it should naturally lead to the right positioning, messaging, asset development, etc.
Everything should flow naturally
We want to help you tap into a meaningful brand identity that naturally and almost obviously leads to the right positioning and messaging and which should make the content and marketing strategy you take on… an obvious choice.
How We Think About Your Brand
Too much of brand marketing is either too shallow or completely divorced from performance marketing. Often it’s both shallow and siloed.
Most brands never unlock their actual potential. They don’t spend enough time and energy developing identity that has depth and meaning.
Depth breeds uniqueness.
Depth is everything. It’s what allows you to resonate with your audience. It’s what lets your audience connect with you. It’s what differentiates you. It’s what gives you the ability to position your brand.
Depth gives you voice.
Our entire approach takes the most fundamental thing about your brand, its identity, and leverages it to the nth degree. We use your strong identity to put you on a path for growth.
We believe having a transcendent brand identity not only naturally leads to the right positioning and the right messaging but to a path towards momentum and opportunity.
The resounding ring of your brand identity naturally leads to brand interest. Once we have that interest our job becomes to help you capture it and leverage it strategically to generate momentum.
The success of a brand hinges on momentum opening doors of new possibilities.
And end of it, your brand efforts should weigh heavily on your performance marketing activity. Which is why we help you tie your brand activity directly into your performance marketing tactics. It’s all one song.
About Mordy Oberstein
With a decade of marketing experience, Mordy has successfully developed, repositioned, and revitalized some of the world’s leading brands by progressing inner brand potential in a way that increased user engagement, positive sentiment, and overall brand momentum.
In what is a rare commodity in the marketing world, his strong background in content development and search engine optimization allows Mordy to be uniquely qualified to tie brand development activities into performance marketing.
What follows is a unified marketing strategy that allows your brand activity to impress upon your performance marketing efforts. The net result is an increased propensity to drive marketing momentum in a way that opens both brand and performance possibilities.
A renowned speaker, Mordy has keynoted at some of the most prestigious digital marketing conferences including BrightonSEO, SMX Advanced, Pubcon, Lavacon, Global Marketing Day, and more.
He is also the host of the SERP’s Up Podcast, Edge of the Web’s digital marketing news podcast, and the video series “It’s New: A Daily Dose of SEO News”.
